About this course

Performance measures and unit economics. For CA associates; finance executives; directors new to the topic. Seven topic lessons and narrated animated explainers, seven knowledge checks, five applied activities and a sampled final assessment. Complete the guided KPI dictionary and dashboard sketch. Prerequisite: None. Original fictional cases develop practical finance and governance decisions. Confirm current rules, exemptions and live filing requirements for the actual entity. The study estimate measures all required learning; the workbook's 55-minute value was a planning target.

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Learners interested in this course

What you will learn

Course outline

1. Revenue and margin waterfall

Revenue and margin waterfall
Revenue and margin waterfall — video
Topic 1 knowledge check
Decision Mission: Revenue and margin waterfall

2. Contribution versus gross margin

Contribution versus gross margin
Contribution versus gross margin — video
Topic 2 knowledge check

3. Customer or product unit economics

Customer or product unit economics
Customer or product unit economics — video
Topic 3 knowledge check
Case Quest: Contribution versus gross margin

4. Leading and lagging indicators

Leading and lagging indicators
Leading and lagging indicators — video
Topic 4 knowledge check

5. Metric definition and data owner

Metric definition and data owner
Metric definition and data owner — video
Topic 5 knowledge check
Impact Simulator: churn hidden by acquisition

6. Targets, limitations and gaming risk

Targets, limitations and gaming risk
Targets, limitations and gaming risk — video
Topic 6 knowledge check
Roleplay Studio: challenge growth presented as retention

7. Case: Choose KPIs for a subscription and services business

Case: Choose KPIs for a subscription and services business
Case: Choose KPIs for a subscription and services business — video
Topic 7 knowledge check
Practice Lab: repair a misleading service dashboard

Final assessment

Final assessment